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pet·ri·chor /ˈpeˌtrīkôr/ Learn to pronounce

noun: petrichor

a pleasant smell that frequently accompanies the first rain after a long period of warm, dry weather. "other than the petrichor emanating from the rapidly drying grass, there was not a trace of evidence that it had rained at all"

Can the world of travel or our way of living go back to the past normal ? What shape will tourism take? As a tourism servie provider, do you think your client is still going to be part of a cruise itinerary? Are they going to do meaningless "I covered seven countries in a week" instagram worthy only tours? Will companies that arrange just hotel and transportation and sightseeing survive? Or is it time for travel and hospitality enterprises that promote transformational, conscious and responsible tourism to sustain and thrive?

Petrichor travel experiences and activities focusing on quadraple bottomline sustainability ( economic, socio-cultural, environmental and climate resilience) is catered to the travel trade. Two years of pandemic and frequent distress due to various climate related natural and man-made disasters are changing the perceptions of travel globally. Petrichor aims to be your partner in the ground for such clients.

More than ever, we - those in development sector, civil society organisations, governments, humanitarian sector and tourism industry need to come together to "create better places for people to live and for people to visit". it's time to handhold and transform the way we see and live in this world. Going back to 'old normal' is not one amongst the options.

Petrichor comes from the family of The Blue Yonder, India's pioneering responsible travel enterprise. A launch partner and signatory of 2022 Glasgow Declaration, The Blue Yonder is one of the eight founding signatories of Tourism Declares Climate Emergency. An official sustainable tourism partner of ITB Berlin, The Blue Yonder is presently focusing on setting up Climate Resilient and Climate Responsible Destinations globally. In partnership with Equinoct - community based modelling solutions, they also co-manage Resilient Destinations Foundation to implement concepts of CRCRD in India.